Map, Measure & Fix
Customer Friction
FrictionAtlas helps product teams model customer journeys, identify friction points, prioritize by impact, and turn insights into action — together.
Journey Mapping
Model customer journeys step by step. Define channels, goals, and expectations for each touchpoint.
Friction Detection
Capture friction points per step. Categorize, measure frequency and impact, assign owners.
Smart Prioritization
Auto-scored backlog sorted by impact. Focus on what matters most to your customers.
Heat Map View
See where friction concentrates across the journey. Spot critical pain zones at a glance.
Team Collaboration
Invite your team, assign roles, comment on findings, and work together in real time.
Export & Report
Export to CSV, generate PDF reports, or use the print-optimized view for stakeholder meetings.
Simple Pricing
Start free. Upgrade when you need more.
Free
- 1 project
- 3 team members
- CSV export
Pro
- Unlimited projects
- Up to 15 members
- PDF export
- Project templates
Team
- Everything in Pro
- Unlimited members
- Audit log
- Custom templates